The Crandall University Faculty of Business Administration today announced the recipient of the $4,500 Gord and Marlene (Steeves) Read Scholarship in Business Ethics as Bryce Cole of Riverview, NB. As a senior student double-majoring in Marketing and Management, Bryce has distinguished himself with a reputation for excellence in both academics and personal integrity, leading his professors to identify him as one of the Faculty’s rising stars.

The Gord and Marlene (Steeves) Read Scholarship was established in memory of prominent business leaders Stephen and Ella Steeves, and is awarded to a student in the Bachelor of Business Administration program who has demonstrated academic diligence and keen interest in business ethics. The annual recipient is recognized as being one of the most promising future graduates in terms of applying ethical standards based on a Christian worldview within their future practice of business.

“I am humbled and honoured to receive the Gord and Marlene (Steeves) Read Ethics Scholarship,” Bryce said. “To have received recognition from my professors is something I am very proud of and is one of my most significant academic accomplishments. I would like to express my sincere thanks and gratitude to the donors who made this possible.”

“Ethical and moral standards are something that I have always taken very seriously,” he continued. “I believe that true success can only be achieved with a clear conscience. To be recognized as ethical by my professors is very meaningful to me as it demonstrates that I have distinguished myself not only on an academic but on a personal level.”

“While we may live in an age when some people associate business practice with ethical failure, it’s important to recognize that this is so often not the case, as students like Bryce demonstrate,” said Robert MacDonald, the University’s Stephen S. Steeves Professor in Business and member of the committee that selected Bryce for the award. “His commitment, integrity, and passion are truly an example to his student colleagues, and we could not be more proud of his success.”

The Crandall University Faculty of Business Administration offers degrees in Accounting, Economics and Finance, Management, Marketing, and General Business Administration. The Faculty’s motto “Excellence. Integrated.” speaks to its goal of being a leader in the integration of business and the Christian faith.

Scholarship applications for the 2018-2019 academic year are due March 1, 2018.

Photo: Ethics Scholarship – Crandall University Management Professor Robert MacDonald, Marketing Professor Amy MacArthur, Business Student Bryce Cole, Accounting Professor Heather Steeves, and Economics Professor Alan Chan.