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Crandall University Business students Rebecca Lyons and Ian Pelkey
captured bronze at the ninth annual Business Case Competition held Friday, March 15th in Moncton. A first place
performance was posted by Dalhousie University, while a team from Saint Mary’s University placed
A total of seven teams from Maritime university business schools competed in the event, which required
students to solve a serious financial problem faced by the United Church Housing Corporation in its
efforts to provide affordable seniors’ housing in Regina, Saskatchewan. A panel of judges consisting of
Donna Robichaud of Grant Thornton, Victor Richard of CGA New Brunswick, and Mary O’Donnell of
Enterprise South East, determined the winners by assessing the thoroughness of each team’s analysis
and the quality of their recommendations.
The day was capped by an awards banquet that featured a keynote address by Sheldon MacLeod,
Assistant Vice‐President (Student and Enrolment Services) and Registrar at Crandall. MacLeod’s talk
entitled “Understanding Undergraduate Education, Business, and Culture” encouraged the students to
think seriously about undergraduate education in business and their role in it.
“I am always impressed by the caliber of our Maritime business students,” said Professor Robert
MacDonald, Stephen S. Steeves Chair in Business at Crandall and organizer of this year’s competition.
“The analytical skills on display were second to none, and the ability of these young people to
communicate their thoughts clearly and persuasively was truly remarkable.”
Lyons, of Lutes Mountain, NB, and Pelkey, of Aroostook, NB received $500 for their performance.
Pelkey also received a prize for being judged the best presenter in the entire competition. “The
competition is an excellent experience,” said Pelkey. “You learn a lot from it. I was especially happy to
win the Best Presenter award – it’s nice to know that others appreciate your abilities.”
The team from Dalhousie University was awarded $1,000 and was comprised of Taylor Thompson,
Nicole Halliday, Kirsten Neuendorff, and Andrew Quinlan. Kelsey McKay, Jonathan Gibson, Kyle Rogers,
and Bryan McLaughlin made up the Saint Mary’s University team and received $750.
The Crandall University Faculty of Business Administration offers concentrations in Accounting,
Management, Marketing, and General Business Administration. The Faculty’s motto “Excellence.
Integrated.” speaks to its goal of being a global leader in the provision of values‐based business